ITV's The Masked Singer: Unmasking the Mystery of Monkey Business (2026)

Get ready for a guessing game like no other, because The Masked Singer is back, and fans are already convinced they’ve cracked the code on one of this season’s biggest mysteries. But here’s where it gets controversial—could Monkey Business, the latest masked sensation, really be a Spice Girls icon? Let’s dive in.

The seventh series of ITV’s hit singing competition kicked off this weekend, and viewers wasted no time in playing detective. With celebrities hiding behind elaborate costumes and belting out tunes, the show has become the nation’s favorite guessing game over the past five years. This time, new characters like Arctic Fox, Conkers, Teabag, Toastie, and Yak took the stage, but it was Monkey Business who stole the spotlight with a performance of Maneater by Hall & Oates. And this is the part most people miss—before singing, Monkey Business dropped a series of cryptic clues, including the theme music to The Apprentice, hinting that they ‘meant business.’

The judges were divided. Maya Jama guessed Girls Aloud’s Cheryl Tweedy, while Jonathan Ross suggested IT Crowd actress Katherine Parkinson. Davina McCall thought it might be Dragon’s Den star Sara Davies, and Mo Gilligan was convinced it could be Baroness Karren Brady. But fans at home had another theory: could it be Emma Bunton, the Baby Spice herself? One viewer on X boldly claimed, ‘Monkey Business is either Avril Lavigne or Emma Bunton,’ while others were certain it was Emma. Is this a stretch, or are fans onto something?

The first episode saw The One Show star Alex Jones unmasked as Disc Jockey after performing Chappell Roan’s Pink Pony Club. Despite guesses ranging from Annie Mac to Bonnie Tyler, Alex revealed her emotional motivation: ‘This was for my children,’ she said, dedicating her performance to her kids, Teddy, Kit, and Annie. Her unmasked rendition earned massive applause, and she later shared her hope that her experience would inspire her children to face their fears.

But here’s the real question—with stars like Red Panda, Can of Worms, Moth, and Sloth still in the competition, who will be unmasked next? And could Monkey Business truly be a Spice Girls legend, or is this just wishful thinking? Let us know your theories in the comments—we’re all ears!

ITV's The Masked Singer: Unmasking the Mystery of Monkey Business (2026)

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